Emerld Video- He uses glittering generalties by stating that BP is doing a great job in cleaning up the oil spill. But we dont know exactly what they are doing and there is no way to measure greatness. A fallacy used in this video is the band wagon fallacy by stating "everyone" is doing their best to clean up the oil spill. These are used too give people vaige hope. There are no specifics yet it leaves you with a postive feeling.
US Olympics- Transfer is used in this commercial by transferring the positive loved emotions of the olympics to BP which is sponsering it. The athletes are portrayed as hard working and patriotic which is now assocaited with BP. A fallacy used is confusion of correlation and causation. They are trying to show that there set backs have been what made them greay.
Commitment to America- plain folks is used in this commericial because it portrays everyday people that are happy living on the gulf and in an healthy environment. A fallacy used in half truths because it lists a lot of statistics that portray BP in a good light instead of listing all of the statistics that show all of the harm that was cause by the oil spill
Tony Heyward- Card stacking is used in this commercial by only listing the statistics and facts of what BP is doing to help clean up the oil spill. No where in the commercial do they inform the audience of the immense damage BP did to the gulf. A fallacy used in this commercial is half truths. BP is painting only painting there company in a good light and showing how much they are helping to clean up the gulf when they are the reason for the spill in the first place
Gulf Tourism- Testimonial is used in this commercial by having various local big names in the commercial. Confusion and correlation and causation can be seen in this commercial because BP is trying to making the connecting that the oil spill has led to the largest tourism numbers in years.
Siobhan,
ReplyDeleteExcellent analysis of GG & Transfer. Keep in mind why Plain Folks is so effective: the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience, to the listener, and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense of trust and comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker.
Nice work with LFs as well with perhaps one exception: Do you think a better case can be made for argument from omniscience (everybody) in video #1?
Also, you are missing a few videos?