Wednesday, January 16, 2013

70's commercial fallacies

Corn Flakes
An appeal used in this commercial is logos. Since in the commericial is says "It wont wilt on milk" its stating that this would be the logicical cerial to buy because all the other cereals will melt

A fallacy used is appeal to tradition. They do this by using a refrence to the American Gothic painting which is kind of an american icon which represent tradition. Its appealing to the families that have grown up on corn flakes and feel they have a certain tie to America because of the tradition.

Alka Seltzer
Pathos- Uses pathos because there are more attractive and in shape stomachs featured in the commerical even though is suppose to be for "all stomachs, in any shape"

A fallacy used in this commercial is argument from omniscience. This can be seen because they use the term "all" but they really cant know if Alka Seltzer really works on every single stomach in the world.

Delk
An appeal used is logos. They state two important facts which are the bases of their commericial.

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